Simon Bernie is the Founder and Managing Partner of Goh Bernie Advisory, a Singapore-based advisory firm helping organisations turn AI-led transformation, strategic partnerships, governance, procurement, and market expansion into measurable business outcomes.

With more than 33 years of international experience across technology services, alliances, operations, procurement, and executive leadership, Simon has worked across APAC, IMEA, Europe, and the United States, supporting businesses as they scale teams, partnerships, and operating models across diverse markets and cultures.

Simon is a strong advocate for inclusive leadership and practical allyship. His Executive MBA research focused on bias in AI and its impact on gender parity, reflecting his belief that technology, leadership, and opportunity must be designed with fairness and accountability in mind.

For Simon, allyship is not only about awareness or intent. It is about action: listening, challenging bias, creating access, sponsoring talent, and helping build environments where women are recognised, supported, and able to thrive.