Helen is a technology and partner ecosystem leader with over 30 years of experience in the IT industry, spanning business development, marketing, and go-to-market strategy across Asia Pacific, Japan, and Greater China. She has held senior channel roles at global technology companies including Oracle, where she led ISV and VAR go-to-market initiatives across the region.

Since joining SAP Asia Pacific & Japan in 2017, Helen has focused on driving partner-led growth and transformation. She is currently the Demand Generation and Business Development Lead for Software Partner Solutions Go-to-Market.

A passionate advocate for Diversity, Equity and Inclusion (DEI) and sustainability, Helen has led and supported multiple initiatives within SAP and externally. She is an active mentor and a recognised industry contributor, receiving the Women in Tech Asia Pacific Best Ally Award (2022) and SAP’s President’s Award for Inclusion.