Bernard Collin is a pioneering cybersecurity leader with 20+ years building enterprise-grade security for SMEs across Southeast Asia.

Founder of SafeComs, a visionary in making elite cybersecurity accessible and affordable.

Artificial Intelligence Enthusiast who is deeply passionate about the potential of AI in enhancing cybersecurity

Key Achievements

• Pioneered enterprise-grade security solutions for SMEs in Southeast Asia
• AI-driven cybersecurity innovation champion - market-focused, practical approach
• Built proprietary platforms iComply (Compliance SaaS), GuardTech (Remote Monitoring), Thai Accounting Package (approved by the Thai Revenue Department)
• Keynote speaker in IT and Cybersecurity conferences (Cybersec Asia, RSA Conference, SonicWall, Checkpoint, Watchguard)
• 20+ Years of Recognized Expertise – Industry experience and a diverse multinationalteam, SafeComs is a trusted name in Southeast Asia's cybersecurity space

Global Footprint

• Founded SafeComs in Australia (1999), Thailand (2005), Myanmar (2014) & Cambodia (2025)
• Operations across Thailand, Dubai, Singapore, Indonesia, Philippines, Australia & UK

Backgound

• GM Apple Belgium (1983)
• Pivotal role at Apple Europe & Digital Equipment Geneva (1986–1997)
• Degree in Nuclear Electronics
• Glider & ultralight pilot & builder - CEO, Aviasud Industries SA
  

Experience

• Over 30 years of experience in business development, customer relationship management, and marketing largely within the partner ecosystem fraternity.
• Demonstrated successful initiatives on IT Channels Business Development and Go‑to‑Market programs across Asia Pacific, Japan & Greater China.
• Has worked at Oracle Corporation and SAP SE and led multiple DEI initiatives.
• Currently oversees all channel development and related programs on SAP at FPT Software.

Education

• Holds an MBA in International Marketing and Business Development from Camden University via Asian Institute of Management Science, Malaysia.

Engagement

• Helen has led a successful employee engagement effort at SAP Business Women Network (BWN) during her tenure with SAP SE.
• Invited speaker and moderator at multiple local and international virtual and onsite conferences on DEI, ESG, Women Development, AI plus Employee Engagement.
• Represents the DEI Committee for CEO Action Network Malaysia.
• Helen is a member of the National Association of Women Entrepreneurs of Malaysia (NAWEM).
• Lead – Partnership at Women in Tech, Malaysia Chapter.
• Panel Judge: Affin Invikta’s Malaysia’s Top 30 Women of Excellence 2024.
• Panel Judge: Federal Express Junior International Trade Competition.
• Panel Judge: HSBC Business Case Competition – Universities – 2025.
• Pro Bono Consultant – Ready2Work Asia.
• Panel Member – PERANTIS Program – Malaysian Department of Women Development.

Endorsement

• FIRST Malaysian to be awarded Best Ally APAC Women in Tech Award.
• TWICE recognized by Global Channel Co (CRN) as top contributor for women development in the IT fraternity.
• Recognised as a top 5 Malaysian Female motivational speaker.
• Malaysian HRDF Accredited Trainer.
• Multiple SAP awards for Partner Ecosystem, DEI, Channel Development and Business Development.

Howie brings with him years of deep experience and thought leadership in the Info-Communications and Technology (ICT) sector. Prior to joining NCS, he was the Assistant Chief Executive, Media & Innovation Group at Infocomm Media Development Authority (IMDA), which has oversight of developing the technology, telecommunications and media business in Singapore as well as technology capability development.

Prior to IMDA, Howie was the Chief Marketing Officer and Head of Consumer Business at StarHub, and Vice President of Corporate Development at Lenovo. He has more than 25 years of experience in corporate development, business leadership and marketing in Lenovo and IBM across Asia Pacific, China, India and Latin America.

Howie serves on several advisory committees and boards, including the Governing Council of the Singapore Institute of Directors and board of Science Centre Singapore. He was recognised as IT Leader of the Year 2020 by Singapore Computer Society and received the Philip Kotler Marketing Excellence award in 2018.

Sam is a highly driven rainmaker with over two decades of experience in channel distribution and the technology industry across ASEAN. Renowned for his strategic foresight and dynamic leadership, Sam is a corporate Think Tank and change-agile leader, adept at crafting resilient channel sales strategies and impactful partner programs.

Throughout his distinguished career, Sam has consistently demonstrated sharp business acumen — expanding share of wallet with existing OEMs and partners, influencing key decision-makers, and delivering top-tier partner service. His strategic vision and execution have been instrumental in the growth and transformation of businesses, from greenfield start-ups to fully operational regional enterprises.

In his current role, Sam leads a dynamic portfolio, orchestrating key partner strategies that drive transformational business growth. With a deep understanding of commercial drivers and operational efficiencies, he spearheads the development and execution of strategic, tactical, and action plans that align with business objectives and market opportunities.

A seasoned leader, Sam excels at building and nurturing high-performance teams, fostering a culture of innovation, collaboration, and continuous development. His ability to engage and influence stakeholders — from C-suite executives to frontline teams — has been pivotal in achieving sustained business success.

Among Sam’s notable achievements are the successful transformation of start-up operations into profitable businesses, the establishment and expansion of regional operations across Southeast Asia, and consistent double-digit revenue growth in highly competitive markets. His commitment to excellence, visionary leadership, and strategic mindset continue to shape and drive success in the fast-evolving technology landscape.

Simon Bernie is a globally recognised technology and business leader with over 33 years of experience driving transformation, revenue growth, and strategic partnerships across Finance, Healthcare, FMCG, Web Services, and Supply Chain industries.  

As Senior Vice President – Head of Global Alliances at Teceze, Simon is leading the scale-out of a multi-year global growth strategy, building a high-impact ecosystem of OEMs, GSIs, distributors, and enterprise partners. He is spearheading Teceze’s Secure Sourcing Procurement-as-a-Service (PaaS) vision, integrating AI-driven workflows, digital procurement platforms, and global service delivery to unlock efficiency, resilience, and cost optimisation for enterprise clients.  

Simon has a proven track record of transforming partnerships into scalable revenue engines, consistently delivering measurable outcomes across APAC, EMEA, and the Americas. His leadership spans global alliance strategy, go-to-market execution, and operational excellence, underpinned by a strong focus on governance, performance metrics, and long-term value creation.  

Prior to Teceze, Simon held senior leadership roles at Coca-Cola Amatil, World Wide Technology, Dell Technologies, and Purview Services, where he led large-scale transformation initiatives and built high-performing global teams.  

Known for his ability to bring clarity to complexity, Simon is also a passionate advocate for inclusive leadership, AI-driven innovation, and building future-ready enterprises. He is an active industry speaker, mentor, and community leader, contributing to global conversations on technology, leadership, and sustainable growth.