Pick up your conference badge at registration, and head for a light breakfast, a drink. You can pop back to the Registration area any time you have questions that you need answered or feedback that you would like to share. The XChange Events team is there to help you!

Come get energised for the day ahead. We will share insights into the content that should not be missed, while giving attendees the opportunity to converse with peers who can offer valuable perspective on good practice.

This session presents key findings from recent global research, including the Channel Census, AI Study, and an analysis of U.S. tariffs' impact on the IT channel. Despite geopolitical uncertainty, economic optimism remains strong among partners. The session explores three major trends: the growing maturity of recurring revenue models as a driver of profitability, continued investment in emerging technologies such as cybersecurity and advanced networking, and the accelerating adoption of AI. Backed by data from thousands of channel professionals, this session highlights where opportunities are emerging and how solution providers can align their strategies for future growth.

A practical look at how technology is being applied to solve real business challenges, with insights drawn from real-world deployments.

XChange attendees are assigned into peer groups of 8-10 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback.

Revitalize and expand your network while enjoying refreshments

The rules of marketing have changed — and so have customer expectations. This keynote delves into how vendors, MSPs, and distributors can build stronger brands, elevate partner engagement, and leverage data-driven insights for smarter go-to-market execution. Expect discussion on how storytelling, digital platforms, and authenticity are reshaping B2B marketing across EMEA — and how channel leaders can align marketing and sales for measurable growth.

A high-level view on key trends shaping the market and how organisations are responding to changing business and technology demands.

XChange attendees are assigned into peer groups of 8-10 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback.

Revitalize and expand your network while enjoying lunch.

Perspectives from across the partner and vendor ecosystem on what’s working, what’s changing, and where opportunities are emerging.

Affordability is becoming a key decision factor for customers as economic pressures persist. This session focuses on how businesses and partners are keeping solutions accessible while managing their own cost structures. It will examine smarter consumption models, pricing flexibility, and vendor support, with a focus on delivering clear value to customers without driving up costs.

Real experiences and takeaways from the frontline, highlighting challenges faced, approaches taken, and outcomes achieved.

Revitalize and expand your network while enjoying refreshments

Mergers, acquisitions, and succession planning continue to reshape the channel landscape. But success isn’t just about scale — it’s Across Asia, businesses and channel partners are grappling with skills shortages as technology outpaces traditional workforce models. This session looks at how organisations are securing the right skills by balancing in-house development with partner and vendor support. It will discuss where AI can realistically help speed up learning and fill gaps, and how partners are reassessing their dependence on vendors for training, tools, and specialist expertise.