Ananth Lazarus is the Managing Director of the Global Technology Distribution Council and Founder & President of Partner Plexus. ​ ​

With 30+ years in senior roles at Microsoft, IBM, and Compaq, he has driven technology growth across the Asia Pacific. Ananth specializes in end-to-end management, P&L, sales, and marketing, helping tech companies scale and achieve sustainable growth.

​ His diverse experience across roles, geographies, and cultures, combined with his entrepreneurial drive, has fueled breakthroughs and turnarounds.​ ​

At Microsoft, he led APAC’s largest Ecosystem Cloud transformation after serving as Managing Director for Malaysia, developing expertise across Enterprise, Commercial, SMBs, and startups.​ ​

Now, he focuses on helping technology companies land, launch, and scale across APJ and globally, leveraging his deep insights in ecosystem-driven transformation to drive sustainable growth.