Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some color/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying in this category, explain something about your business, your relevance to the category, what the channel means for your business. 

• Back this up with figures and statistics to show the growth of the channel and the actual percentage of your business that you do through partners - and make sure the entry is relevant to the Asia market.
• What changes/improvements have you made to your partner program in the last twelve months (e.g. in terms of products, new services and support) and how have these changes impacted your partners (statistics, figures)?
• Describe how you have helped your channel partners to actively grow their business over the last year. This can be through additional investment, staff and training - please use facts and figures relevant to the Asia market.
• Outline a case study of a successful partner (reseller/system vendor/MSP/integrator) from the past year (i.e. a partner whose business has grown thanks to your partnership) and explain to the judges why this was such a success, how you helped this partner to succeed and ensure the case study is supported by partner testimonials (statements etc.).
• Company ethos - how important is the indirect sales channel in your company, how do you encourage your employees to think in terms of indirect sales and make the most of your indirect strategy?

Entries MUST include hard facts and figures - these will be kept strictly confidential and will only be used for judging purposes. All campaigns and initiatives must have been new or enhanced in 2024 to qualify. Vendors are actively encouraged to apply for more than one award for the 2025 CRN Channel Awards. You can only submit one entry in the vendor category, but you can submit another entry in the "All IT companies" category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes. 

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some color/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying in this category, explain something about your business, your relevance to the category, what the channel means for your business.

• Back this up with figures and statistics to show the growth of the channel and the actual percentage of your business that is done through partners - and make sure the entry is relevant to the Asia market.
• What changes/improvements have you made to your partner program in the last twelve months (e.g. in terms of products, new services and support) and how have these changes impacted your partners (statistics, numbers)?
• Describe how you have helped your channel partners to actively grow their business over the last year. This can be through additional investment, staff and training - please use facts and figures relevant to the Asia market.
• Outline a case study of a successful partner (reseller/system vendor/MSP/integrator) from the past year (i.e. a partner whose business has grown thanks to your partnership) and explain to the judges why this was such a success, how you helped this partner to succeed. Ensure the case study is supported by partner testimonials (statements etc).
• Company ethos - how important is the indirect sales channel in your company, how do you encourage your employees to think in terms of indirect sales and make the most of your indirect strategy?

Submissions MUST contain hard facts and figures - these will be kept strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024 to qualify. You can only submit one application in the vendor category, but you can apply again in the "All IT companies" category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes. 

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some color/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying in this category, explain something about your business, your relevance to the category, what the channel means for your business.

• Back this up with figures and statistics to show the growth of the channel and the actual percentage of your business that is done through partners - and make sure the entry is relevant to the Asia market.
• What changes/improvements have you made to your partner program in the last twelve months (e.g. in terms of products, new services and support) and how have these changes impacted your partners (statistics, numbers)?
• Describe how you have helped your channel partners to actively grow their business over the last year. This can be through additional investment, staff and training - please use facts and figures relevant to the Asia market.
• Outline a case study of a successful partner (reseller/system vendor/MSP/integrator) from the past year (i.e. a partner whose business has grown thanks to your partnership) and explain to the judges why this was such a success, how you helped this partner to succeed. Ensure the case study is supported by partner testimonials (statements etc).
• Company ethos - how important is the indirect sales channel in your company, how do you encourage your employees to think in terms of indirect sales and make the most of your indirect strategy?

Submissions MUST contain hard facts and figures – these will be treated as strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024 to qualify. You can only submit one application in the vendor category, but you can apply again in the “All IT companies” category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes. 

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some color/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying in this category, explain something about your business, your relevance to the category, what the channel means for your business.

• Back this up with figures and statistics to show the growth of the channel and the actual percentage of your business that is done through partners - and make sure the entry is relevant to the Asia market.
• What changes/improvements have you made to your partner program in the last twelve months (e.g. in terms of products, new services and support) and how have these changes impacted your partners (statistics, numbers)?
• Describe how you have helped your channel partners to actively grow their business over the last year. This can be through additional investment, staff and training - please use facts and figures relevant to the Asia market.
• Outline a case study of a successful partner (reseller/system vendor/MSP/integrator) from the past year (i.e. a partner whose business has grown thanks to your partnership) and explain to the judges why this was such a success, how you helped this partner to succeed. Make sure the case study is supported by partner testimonials (statements ect.).
• Company ethos - how important is the indirect sales channel in your company, how do you encourage your employees to think in terms of indirect sales and make the most of your indirect strategy?

Submissions MUST contain hard facts and figures – these will be treated as strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024 to qualify. You can only submit one application in the vendors category, but you can apply again in the “All IT companies” category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes. 

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

Try to bring some color/personality to your submission.

Don't forget to include at least one customer reference (report, statement).

Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.

Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying in this category, explain something about your business, your relevance to the category, what the channel means for your business.

• Back this up with figures and statistics to show the growth of the channel and the actual percentage of your business that is done through partners - and make sure the entry is relevant to the Asia market.
• What changes/improvements have you made to your partner program in the last twelve months (e.g. in terms of products, new services and support) and how have these changes impacted your partners (statistics, numbers)?
• Describe how you have helped your channel partners to actively grow their business over the last year. This can be through additional investment, staff and training - please use facts and figures relevant to the Asia market.
• Outline a case study of a successful partner (reseller/system vendor/MSP/integrator) from the past year (i.e. a partner whose business has grown thanks to your partnership) and explain to the judges why this was such a success, how you helped this partner to succeed. Ensure the case study is supported by partner testimonials (statements etc).
• Company ethos - how important is the indirect sales channel in your company, how do you encourage your employees to think in terms of indirect sales and make the most of your indirect strategy?

Submissions MUST contain hard facts and figures - these will be kept strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024 to qualify. You can only submit one application in the Vendor category, but you can apply again in the "All IT companies" category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes. 

We ask that you submit a nomination of no more than 1,000 words explaining the person's name and title and why he/she has been nominated for this award. In other words: What has he/she done for channel partners and why does he/she deserve to be recognized by CRN as a channel chief? The CRN jury will review the submitted candidates and the reasons given and finally select the Channel Manager of the Year. So: Throw your hat into the ring or nominate a manufacturer contact or colleague!

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some color/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying in this category, explain something about your business, your relevance to the category, what the channel means for your business.

• Back this up with figures and statistics to show the growth of the channel and the actual percentage of your business that is done through partners - and make sure the entry is relevant to the Asia market.
• What changes/improvements have you made to your partner program in the last 12 months (e.g. in terms of products, new services and support) and how have these changes impacted your partners (statistics, numbers)?
• Describe how you have helped your channel partners to actively grow their business over the last year. This can be through additional investment, staff and training - please use facts and figures relevant to the Asia market.
• Outline a case study of a successful partner (reseller/system vendor/MSP/integrator) from the past year (i.e. a partner whose business has grown thanks to your partnership) and explain to the judges why this was such a success, how you helped this partner to succeed. Ensure the case study is supported by partner testimonials (statements etc).
• Company ethos - how important is the indirect sales channel in your company, how do you encourage your employees to think in terms of indirect sales and make the most of your indirect strategy?

Submissions MUST contain hard facts and figures - these will be kept strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024 to qualify. You can only submit one application in the vendor category, but you can apply again in the "All IT companies" category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

Try to add some colour/personality to your entry.

Don't forget to include at least one customer reference (report, statement).

Multimedia or PDF entries are encouraged, but text-only entries are also acceptable as long as they are easy to read and spacing is maintained.

Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying in this category, and

• Provide statistics and figures to describe the size of your business in this category - i.e. turnover and growth and any investment you have made in this area of your business in the last twelve months. All information will be treated confidentially and will not be published!
• Demonstrate the value you have provided to both your reseller and vendor partners over the past year - back this up with statistics and growth figures. Why does your company stand out from the competition in this category? What successful campaigns have you run (using MDF) that have borne fruit for both your reseller and vendor partners?
• List any special initiatives that you have launched or that you run/develop each year that help resellers maximise your sales and keep your customers happy, but are also of interest to your vendor partners. This could include licensing, financing, support, training, logistics and of course events.
• Do you have examples of outstanding services provided by your teams in this area that represent real added value? How have they overcome any challenges? How do they work?
• Select a particularly successful case study of a reseller or supplier that shows how you have helped them grow their business or expand their channel presence and back this up with figures and testimonials from the selected partner.

Entries MUST contain hard facts and figures - these will be treated as strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024 to qualify. You can only submit one application in the Distributors category, but you can apply again in the "for all IT companies" category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes. 

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some colour/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying in this category, and

• Provide statistics and figures to describe the size of your business in this category - i.e. turnover and growth and any investment you have made in this area of your business in the last twelve months. All information will be treated confidentially and will not be published!
• Demonstrate the value you have provided to both your reseller and manufacturer partners over the past year - back this up with statistics and growth figures. Why does your company stand out from the competition in this category? What successful campaigns have you run (using MDF) that have delivered for both your reseller and vendor partners?
• List specific initiatives that you have launched or that you implement/develop each year that help resellers to maximise their sales and keep their customers happy, but that are also of interest to your vendor partners. This can include licensing, financing, support, training, logistics and of course events.
• Do you have examples of outstanding services provided by your teams in this area that add real value? How have they overcome any challenges? How do they work?
• Select a particularly successful case study of a reseller or vendor that shows how you have helped them grow their business or expand their channel presence and back this up with figures and testimonials from the selected partner.

Submissions MUST contain hard facts and figures - these will be treated as strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024 to qualify. You can only submit one application in the Distributors category, but you can apply again in the "for all IT companies" category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some colour/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying in this category and provide:

• Statistics and figures to describe the size of your business in this category - i.e. turnover and growth and any investment you have made in this area of your business in the last twelve months. All information will be treated confidentially and will not be published!
• Demonstrate the value you have provided to both your reseller and distributor partners over the past year - back this up with statistics and growth figures. Why does your company stand out from the competition in this category? What successful campaigns have you run (using MDF) that have borne fruit for both your reseller and vendor partners?
• List any special initiatives that you have launched or that you run/develop each year that help resellers maximise your sales and keep your customers happy, but are also of interest to your vendor partners. These can include licensing, financing, support, training, logistics and, of course, events.
• Do you have examples of outstanding services provided by your teams in this area that represent real added value? How have they overcome any challenges? How do they work?
• Select a particularly successful case study of a reseller or supplier that shows how you have helped them grow their business or expand their channel presence and back this up with figures and testimonials from the selected partner.

Entries MUST contain hard facts and figures - these will be kept strictly confidential and used only for judging. All campaigns and initiatives must be new or developed in 2024 to qualify. You can only submit one application in the Distributors category, but you can apply again in the "for all IT companies" category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes 

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some colour/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying in this category, and: 

• Provide statistics and figures to describe the size of your business in this category - i.e. turnover and growth and any investment you have made in this area of your business in the last twelve months. All information will be treated confidentially and will not be published!
• Demonstrate the value you have provided to both your reseller and distributor partners over the past year - back this up with statistics and growth figures. Why does your company stand out from the competition in this category? What successful campaigns have you run (using MDF) that have borne fruit for both your reseller and vendor partners?
• List any special initiatives that you have launched or that you run/develop each year that help resellers maximise your sales and keep your customers happy, but are also of interest to your vendor partners. This could include licensing, financing, support, training, logistics and of course events.
• Do you have examples of outstanding services provided by your teams in this area that represent real added value? How have they overcome any challenges? How do they work?
• Select a particularly successful case study of a reseller or supplier that shows how you have helped them grow their business or expand their channel presence and back this up with figures and testimonials from the selected partner.

Entries MUST contain hard facts and figures – these will be kept strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024 to qualify. You can only submit one application in the Distributors category, but you can apply again in the “for all IT companies” category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes 

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some colour/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are entering this category and why you consider yourself to be an innovative distributor.

• Please describe the programme/project/platform/event/team you are submitting, why you think it is innovative and how it stands out from the competition.
• Explain how your innovation has helped your reseller and channel partners. Back this up with statistics and growth figures. Did you organise any particularly unusual campaigns or events to promote this particular project?
• How did your employees contribute to the innovation - what challenges, particular successes did they achieve, how did it work
• Present a case study of a reseller or supplier that shows where your particular innovation has helped. Use facts/figures and testimonials.

Submissions MUST contain hard facts and figures – these will be treated as strictly confiden-tial and used only for judging purposes. All campaigns and initiatives must be new or devel-oped in 2024 to qualify. You can only submit one application in the Distributors category, but you can apply again in the “for all IT companies” category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes 

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some colour/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you think you have qualified for the "Distributor of the Year" award.

• Back up your claims with statistics and figures and convince the judges that you deserve to win.
• What has your company achieved in the last 12 months that sets it apart from the competition? This could be initiatives you have put in place to help your customers maximise their business. A reorganisation of the teams responsible for resellers/suppliers. Exceptional service in a difficult or challenging situation. A significant expansion of the business through organic or acquisitive growth or a significant improvement in your market position in terms of business proposition and most importantly results. Back up all claims with statistics and figures.
• What was your company's biggest success in the past year? Why are you proud of it, how did your employees contribute to it and what additional resources did you dedicate to this success?
• Present a case study from the past year (either a reseller or manufacturer partnership) and explain to the judges why it was so successful and why you believe it will help you win the CRN Channel Award.

Entries MUST contain hard facts and figures – these will be treated as strictly confidential and used only for judging purposes. All campaigns, initiatives or measures must be new or developed in 2024 to qualify. You can only submit one application in the Distributors category, but you can apply again in the “for all IT companies” category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some colour/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying in this category and provide

• Statistics and figures to describe the size of your project in this category - i.e. training involved and growth and any investment you have made in this area of your business in the last twelve months. All information will be treated confidentially and will not be published!
• Demonstrate the value you have provided to distributors over the past year - back this up with statistics and growth figures. Why do you or your team stand out from the competition in this category? What successful campaigns have you run (using MDF) that have borne fruit for distributors?
• List any special initiatives that you have run/develop each year that help distributors maximise sales and keep customers happy. These can include licensing, financing, support, training, logistics and, of course, events.
• Do you have examples of outstanding services provided by your teams in this area that represent real added value? How have they overcome any challenges? How do they work?
• Select a particularly successful case study of a distributor that shows how you have helped them grow their business or expand their channel presence and back this up with figures and testimonials from the selected partner.

Entries MUST contain hard facts and figures - these will be kept strictly confidential and used only for judging. All campaigns and initiatives must be new or developed in 2024 to qualify. You can only submit one application in the Distributors category, but you can apply again in the "for all IT companies" category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes

Use the following criteria as a guideline for your contribution. Please do not go into each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some colour/personality to your contribution.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Outline why you are applying in this category and convince the jury why your entry should be considered in this category.

• Explain the customer structure. Include some information about your company to set the scene: size, employees, how long the company has been in business, what exactly you do, etc.
• Demonstrate your growth over the past year and why you should be considered a rising star. What will you achieve in the short term? How will you succeed in the market? Back up your arguments with statistics and figures. For example, mention investments in new systems/supplier accreditations/services. If you have made an acquisition, please elaborate on this. Why do you stand out from your competitors in this category? Why are you a valuable player that the channel should keep an eye on as a "rising star"?
• Select a particularly successful case study from the past year that has contributed to your amazing growth. Explain to the judges why it was so successful and what special skills you brought to the table. The study must be supported by a customer testimonial (statement or similar).
• Employees: How do you keep your employees happy and motivated? Do you offer anything that differs from other companies?
• Company image: Describe all the marketing activities you undertake to make your customers aware of your company. Do you go the extra mile to satisfy customers and ensure that you continue to grow?

Entries MUST contain hard facts and figures - these will be kept strictly confidential and will only be used for evaluation purposes. All campaigns and initiatives must have been new or developed in 2024. Solution providers are actively encouraged to apply for more than one award for the CRN Channel Awards 2025. They can only submit one entry in the category for system house/MSP partners but can submit a second entry in the "for all IT companies" category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes 

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some color/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Outline why you should be considered as a contender in this category for this award.

• What part does IT security play in your business? Why is IT security such an important part of your service to customers?
• Demonstrate the value you provide to your customers. For example, state whether you have invested in new technologies/vendor accreditations/services. Have you made an acquisition? Please elaborate on this. Why do you differentiate yourself from competitors? Why are you a valuable partner for customers?
• Choose a particularly successful customer case study from the past year and explain to the judges why it was so successful and how you helped the customer overcome specific security issues, defeat hackers/cybercriminals or protect against further security breaches. The study must be supported by a customer statement or similar.
• Employees: How do you keep your employees happy and motivated? Do you offer anything that deviates from the norm?
• Company image: Describe all the marketing activities you undertake to make your customers aware of your company. Do you go the extra mile to satisfy customers and ensure you continue to grow?

Entries MUST contain hard facts and figures – these will be kept strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024. Solution providers are actively encouraged to apply for more than one award for the 2025 CRN Channel Awards. They can only submit one entry in the MSP category but can apply again in the All IT Companies category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes 

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some color/personality to your submission. • Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying for this category and convince the jury.

• Explain the part of your business that deals with managed services and demonstrate the size of this business with figures and statistics. Make sure it fulfils the requirements of the criteria.
• Demonstrate the value you offer your customers. For example, state whether you have invested in new technologies/vendor accreditations/services. Have you made an acquisition? Please elaborate on this. Why do you stand out from the competition? Why are you a valuable partner for customers?
• Select a particularly successful case study of a corporate client from the past year and explain to the judges why this case study was so successful and how you helped this client save costs, streamline their business or improve their processes. A customer testimonial (statement or similar) must be provided to support the study.
• Employees: How do you keep your employees happy and motivated? Do you offer anything that deviates from the norm?

Entries MUST contain hard facts and figures – these will be kept strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024. Solution providers are actively encouraged to apply for more than one award for the 2025 CRN Channel Awards. They can only submit one entry in the MSP category but can apply again in the All IT Companies category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes 

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some color/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are competing in this category and convince the jury.

• Are you a true cloud provider? If you have embarked on a journey to the cloud or are a "born in the cloud" provider, please provide a brief description.
• Explain your cloud business - the services and products you offer. Explain the customer group you serve with your offerings. Include statistics and figures to clarify the situation and ensure that you fulfil the criteria for participation.
• Demonstrate how your cloud offerings have benefited your customers over the past year (back this up with statistics and growth figures). For example, list any investments in new systems/supplier accreditations/services. Have you made an acquisition? Please elaborate on this. Why do you stand out from the competition? Why are you a valuable partner for customers?
• Choose a particularly successful customer case study from the past year and explain to the judges why it was so successful and how your cloud solutions helped the customer to save costs, rationalise their business or improve their service. The study must be supported by a customer statement.
• Employees: How have you invested in your employees to ensure they are providing the best possible service to your customers? Do you invest in training to ensure your teams are always up to date with the latest cloud technology?

Entries MUST contain hard facts and figures – these will be kept strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024. Solution providers are actively encouraged to apply for more than one award for the 2025 CRN Channel Awards. They can only submit one entry in the MSP category but can apply again in the All IT Companies category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

• The following points should help you with your application:
  Try to bring some color/personality to your submission. Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying for this category and convince the jury.

• Explain the part of your business that deals with value added products and services and demonstrate the size of this business with figures and statistics. Make sure it fulfils the requirements of the criteria.
• Demonstrate the value you offer your customers. For example, state how much you have invested to improve a product offering. Have you made an acquisition? Please elaborate on this. Why do you stand out from the competition? Why are you a valuable partner for customers?
• Select a particularly successful case study of a corporate client from the past year and explain to the judges why this case study was so successful and how you helped this client save costs, streamline their business or improve their processes. A customer testimonial (statement or similar) must be provided to support the study.
• Employees: How do you keep your employees happy and motivated? Do you offer anything that deviates from the norm?

Entries MUST contain hard facts and figures – these will be kept strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024. Solution providers are actively encouraged to apply for more than one award for the 2025 CRN Channel Awards. They can only submit one entry in the VAR category, but can apply again in the All IT Companies category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some color/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying for this category and convince the jury.

• Explain the part of your business that deals with value added products and managed services and demonstrate the size of this business with figures and statistics. Make sure it fulfils the requirements of the criteria.
• Demonstrate the value you offer your customers. For example, the investment needed to develop and execute the project. Have you made an acquisition? Please elaborate on this. Why do you stand out from the competition? Why are you a valuable partner for customers?
• Select a particularly successful case study of a corporate client from the past year and explain to the judges why this case study was so successful and how you helped this client save costs, streamline their business or improve their processes. A customer testimonial (statement or similar) must be provided to support the study.
• Employees: How do you keep your employees happy and motivated? Do you offer anything that deviates from the norm?

Entries MUST contain hard facts and figures – these will be kept strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024. Solution providers are actively encouraged to apply for more than one award for the 2025 CRN Channel Awards. They can only submit one entry in the VAR, MSP, MSSP category, but can apply again in the All IT Companies category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

• The following points should help you with your application:
• Try to bring some color/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying for this category and convince the jury.

• Explain the part of your business that deals with value added products and managed services and demonstrate the size of this business with figures and statistics. Make sure it fulfils the requirements of the criteria.
• Demonstrate the value you offer your customers. For example, has it improved community engagement and supported the tech ecosystem? Please elaborate on this. Why do you stand out from the competition? Why are you a valuable partner for customers?
• Highlight a community or IT network project from the past year and explain to the judges why this case study was so successful and how you helped this client save costs, streamline their business or improve their processes. A customer testimonial (statement or similar) must be provided to support the study.

Entries MUST contain hard facts and figures – these will be kept strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024. Solution providers are actively encouraged to apply for more than one award for the 2025 CRN Channel Awards. They can only submit one entry in the VAR, MSP, MSSP category, but can apply again in the All IT Companies category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to bring some colour/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
• Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying for this category, explain something about your business, your relevance to the category, what the indirect channel means for your business. 

• Back this up with figures and statistics to show the growth of the channel and the actual percentage of your business that is done through partners - and make sure the entry is relevant to the Asia market.
• What changes/improvements have you made to your channel program in the last twelve months (e.g. in terms of products, new services and support) and how have these changes impacted your partners (statistics, numbers)?
• Describe how you have helped your channel partners to actively grow their business over the last year. This can be through additional investment, staff and training - please use facts and figures relevant to the Asia market.
• Outline a case study of a successful partner (reseller/system vendor/MSP/integrator) from the past year (i.e. a partner whose business has grown thanks to your partnership) and explain to the judges why this was such a success, how you helped this partner to succeed. Make sure the case study is supported by partner statements.
• Company ethos: How important is the distribution channel in your company? How do you encourage your employees to think in channel terms and make the most of your indirect strategy?

Entries MUST include hard facts and figures - these will be kept strictly confidential and will only be used for judging purposes. All campaigns and initiatives must have been new or developed in 2024 to qualify. You can only submit one entry in the manufacturer category, but you can submit a second entry in the "for all IT companies" category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video to apply!

The following points should help you with your application:

• Try to add some color/personality to your entry.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are encouraged, but text-only entries are also acceptable as long as they are easy to read and spacing is maintained.
• Please do not simply copy blocks of text without spaces.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying for this category, explain something about your company, your relevance to the category, what recruiting skilled workers or training your employees means for your company.

• Prove with figures and statistics that your company is little or not at all affected by the shortage of skilled workers.
• What changes/improvements have made your recruiting/HR management more successful? You are taking new approaches to recruitment/qualification that have been proven to lead to success: attracting new employees, motivating employees. Staff turnover in your company is low to almost non-existent.
• Describe your investments in personnel, training and further qualification. You have a high training rate well above the industry average. You have programs that encourage and enable younger employees to take on more responsibility and management functions. Your initiatives specifically encourage women not to shy away from pursuing a career in the IT sector and thus in your company. Experienced mentors help and support your trainees and employees.
• Outline a case study and substantiate your successful HR strategies with testimonials from your employees (statements or similar). Back this up with figures and statistics.
• Corporate ethos: Your corporate culture is a key component in attracting new employees and retaining and motivating existing staff.

Submissions MUST contain hard facts and figures - these will be treated as strictly confidential and used only for judging purposes. All initiatives must be new or developed in 2024 to qualify. All IT companies can apply for the CRN Channel Award "Best Young Professional Initiative of the Year", regardless of whether they applied for the "Manufacturer", "Distributor" or "System House/MSP" award categories. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes. 

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video to apply!

The following points should help you with your application:

• Try to add some colour/personality to your entry.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are encouraged, but text-only entries are also acceptable as long as they are easy to read and spacing is maintained.
• Please do not simply copy blocks of text without spaces.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Pick out one aspect or project from your ESG initiative or describe the entire initiative.

• Outline the project or initiative and explain how it came about. Tell us why this project is so important for your company and your employees.
• Explain the benefits of the project: who it is for, what difference it will make. Include comments from those involved.
• The personal touch: how did your teams work together to get this project off the ground? To what extent did they go above and beyond to make the project a success?
• Testimonials: Ask those who have benefited to briefly explain how your project has made a difference and why it is so important to them.
• Any figures/facts you can give to demonstrate the success of the project will be welcomed by our judges.

Submissions MUST contain hard facts and figures - these will be kept strictly confidential and used only for judging. All initiatives must be new or developed in 2024 to qualify. All IT companies can apply for the CRN Channel Award "ESG Project of the Year", regardless of whether they applied for the "Manufacturer", "Distributor" or "System House/MSP" award categories. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to add some color/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but text-only entries are also acceptable as long as they are easy to read and spacing is maintained.
• Please do not simply copy blocks of text without spaces.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

• Explain why you are applying in this category. Explain something about your company, your relevance to the category.
• If you have a dedicated specialist department for AI or are working closely with a manufacturer/distributor/partner company to develop the business area, please elaborate on this.
• Even if many AI projects are currently designed as pilots: You can prove with figures and statistics that your AI project is recording measurable improvements in the underlying success parameters. Make sure that the contribution is relevant to the Asia market.
• What changes/improvements have you achieved? What prerequisites did you first have to create, what hurdles did you have to overcome?
• Describe who initiated an AI project and with what motivation. What measures did you take to dispel reservations about AI (loss of job or control), create acceptance that may even have led to enthusiasm and a very good chance that your AI solution will be a true "lighthouse project"?
• Outline a case study and explain to the judges why it was such a success. Make sure you back up the case study with customer or user statements.

Entries ideally contain hard facts and figures - these will be treated as strictly confidential and used only for the evaluation. All initiatives must have been new or further developed in 2024 to qualify. All IT companies can apply for the CRN Channel Award "Best AI Initiative of the Year", regardless of whether they have applied for the award categories "Manufacturer", "Distributor" or "System House/MSP". But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes. 

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to add some color/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but text-only entries are also acceptable as long as they are easy to read and spacing is maintained.
• Please do not simply copy blocks of text without spaces.

Explanation of why you deserve the CRN Channel Award "Woman of the Year“

With this prestigious industry award, CRN aims to recognize and raise public awareness of the special achievements of women in leadership roles.

Far too few women hold leadership positions in the IT industry, but their commitment and success for companies are undisputed - whether at the top of a company, in managing part-ner ecosystems or manufacturer relationships, in leading technical or sales teams or in pro-moting talent. With their work, they inspire others, their know-how is crucial for significant successes in their company, they drive change in their company or organization, open up new business potential and help shape the future of their company.

• Convince us with 1,000 words of text or a five-minute video why you deserve the award.
• Think about what you are most proud of and how you have helped others around you achieve success. Explain what impact your work has had on the company.
• Tell us about your current role and what motivates you. What was the driving force behind your career strategy?
• Give examples of who you have supported and how, whether it was colleagues, other industry professionals or university graduates.
• Tell us openly about a mistake you made and what you learned from it.
• What do you think is important to ensure that more women can advance into leader-ship positions in the IT industry?
• Provide us with evidence of your success, such as numbers or quotes.

Entries ideally contain hard facts and figures - these will be treated as strictly confidential and used only for the evaluation. All initiatives must have been new or further developed in 2024 to qualify. All IT companies can apply for the CRN Channel Award "Woman of The Year", regardless of whether they have applied for the award categories "Manufacturer", "Distribu-tor" or "System House/MSP". But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

• Try to add some color/personality to your submission.
• Don't forget to include at least one customer reference (report, statement).
• Multimedia or PDF entries are welcome, but text-only entries are also acceptable as long as they are easy to read and spacing is maintained.
• Please do not simply copy blocks of text without spaces.

Explanation of why you or one of your colleague deserves the CRN Channel Award "Role Model of The Year“

Please provide examples of how you distinguished yourself as a leader during the period January 2024 to January 2025 and the impact this had on the company.

• How have you supported your team members over the last 12 months?
• How many employees do you manage?
• Which methods/leadership style do you swear by?
• What are your strengths?
• Show the CRN jury your track record using numbers and meaningful facts.

Entries ideally contain hard facts and figures - these will be treated as strictly confidential and used only for the evaluation. All initiatives must have been new or further developed in 2024 to qualify. All IT companies can apply for the CRN Channel Award "Woman of The Year", regardless of whether they have applied for the award categories "Manufacturer", "Distributor" or "System House/MSP". But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes.