CATEGORIES & CRITERIA

MUST READ: IMPORTANT INFORMATION

In contrast to other well-known awards, a jury consisting of recognized, experienced channel experts evaluate contributions that the participating companies submit for specified categories.

For each category, we have defined criteria on which the evaluation is based. We only evaluate projects or measures that are relevant for the Asian channel. Contributions consist of a summary of around 200 words, with the actual description being around 800 words. This should reflect and meet the criteria of the respective category. In addition, there is a case study from the Asian market of around 300 words.

Entries ideally contain hard facts and figures - these will be treated as strictly confidential and used only for the evaluation. All initiatives must have been new or further developed in 2025 to qualify.

You are welcome to submit videos describing or showing your project (Videos should not be longer than five minutes). We provide an online tool for submitting your entries.

All categories are FREE TO ENTER.

You can enter more than one category, but you MUST tailor your submission accordingly.

Before you begin and submit your entry, please read the terms and conditions, and the description and criteria of each category.

For Entry Queries:
Jayne Kam
Events & Media Marketing Manager
jkam@thechannelcompany.com

Entries close in...

Vendor Categories

This award is open to vendors who have: 

  • Developed specialized AI-driven solutions
  • Automated platforms
  • Help partners in their AI and automation development/deployment for customers
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to add some colour/personality to your entry.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are encouraged, but text-only entries are also acceptable as long as they are easy to read and spacing is maintained.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying in this category, and: 

  • Provide statistics and figures to describe the size of your project in this category - i.e. turnover and growth and any investment you have made in this area of your business in the last twelve months. All information will be treated confidentially and will not be published!
  • Demonstrate the value you have provided to both your partners over the past year - back this up with statistics and growth figures. Why does your company stand out from the competition in this category? What successful campaigns have you run (using MDF) that have borne fruit for both your reseller and vendor partners?
  • List any special initiatives that you have launched or that you run/develop each year that help partners maximise your sales and keep your customers happy, but are also of interest to the community. This could include licensing, financing, support, training, of course events.
  • Do you have examples of outstanding services provided by your teams in this area that represent real added value? How have they overcome any challenges? How do they work?
  • Select a particularly successful case study with a partner that shows how you have helped them solve a business challenge and back this up with figures and testimonials from the selected partner.

Entries MUST contain hard facts and figures - these will be treated as strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024 to qualify. You can only submit one application in the Distributors category, but you can apply again in the "for all IT companies" category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes.

The aim of this award is to find a channel boss with a focus on the Asia market who, in the opinion of the partners, has gone above and beyond their duties in the past year to ensure that partners are looked after, listened to and supported in an outstanding manner.

This person has proven to be an integral part of the channel and deserves to be recognized for their efforts.

Nominations can be made by either: 

  • Partners
  • Colleagues, or
  • Yourself
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

We ask that you submit a nomination of no more than 1,000 words explaining the person's name and title and why he/she has been nominated for this award. In other words: What has he/she done for channel partners and why does he/she deserve to be recognized by CRN as a channel chief? The CRN jury will review the submitted candidates and the reasons given and finally select the Channel Manager of the Year. So: Throw your hat into the ring or nominate a manufacturer contact or colleague!

This category is open to all cloud services providers, regardless of whether they sell a physical or virtual product. This includes manufacturers/developers of cloud-based software and providers of cloud services/products of any kind for distribution. Participating vendors must be able to demonstrate that they have helped their channel partners build and grow a profitable business in 2025.
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some color/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are applying in this category, explain something about your business, your relevance to the category, what the channel means for your business.

  • Back this up with figures and statistics to show the growth of the channel and the actual percentage of your business that is done through partners - and make sure the entry is relevant to the Asia market.
  • What changes/improvements have you made to your partner program in the last twelve months (e.g. in terms of products, new services and support) and how have these changes impacted your partners (statistics, numbers)?
  • Describe how you have helped your channel partners to actively grow their business over the last year. This can be through additional investment, staff and training - please use facts and figures relevant to the Asia market.
  • Outline a case study of a successful partner (reseller/system vendor/MSP/integrator) from the past year (i.e. a partner whose business has grown thanks to your partnership) and explain to the judges why this was such a success, how you helped this partner to succeed. Make sure the case study is supported by partner testimonials (statements ect.).
  • Company ethos - how important is the indirect sales channel in your company, how do you encourage your employees to think in terms of indirect sales and make the most of your indirect strategy?

Submissions MUST contain hard facts and figures – these will be treated as strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024 to qualify. You can only submit one application in the vendors category, but you can apply again in the “All IT companies” category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes. 

This category is open to all manufacturers/vendors who would classify themselves as relative newcomers in indirect sales and have worked with sales partners in Asia for at least one to a maximum of seven years. Vendors must be able to demonstrate that they have helped their distribution partners to build and grow a profitable business in 2025. They must also explain why they believe they can be classified as an emerging supplier.
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

Try to bring some color/personality to your submission.

Don't forget to include at least one customer reference (report, statement).

Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.

Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are applying in this category, explain something about your business, your relevance to the category, what the channel means for your business.

  • Back this up with figures and statistics to show the growth of the channel and the actual percentage of your business that is done through partners - and make sure the entry is relevant to the Asia market.
  • What changes/improvements have you made to your partner program in the last twelve months (e.g. in terms of products, new services and support) and how have these changes impacted your partners (statistics, numbers)?
  • Describe how you have helped your channel partners to actively grow their business over the last year. This can be through additional investment, staff and training - please use facts and figures relevant to the Asia market.
  • Outline a case study of a successful partner (reseller/system vendor/MSP/integrator) from the past year (i.e. a partner whose business has grown thanks to your partnership) and explain to the judges why this was such a success, how you helped this partner to succeed. Ensure the case study is supported by partner testimonials (statements etc).
  • Company ethos - how important is the indirect sales channel in your company, how do you encourage your employees to think in terms of indirect sales and make the most of your indirect strategy?

Submissions MUST contain hard facts and figures - these will be kept strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024 to qualify. You can only submit one application in the Vendor category, but you can apply again in the "All IT companies" category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes. 

The award is open to all vendors active in the infrastructure and/or storage sector. This includes manufacturers of servers, network equipment, software, components or peripherals relevant to the infrastructure and storage market. Vendors must be able to demonstrate that they have helped their channel partners to build and grow a profitable business in 2025.
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some color/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are applying in this category, explain something about your business, your relevance to the category, what the channel means for your business. 

  • Back this up with figures and statistics to show the growth of the channel and the actual percentage of your business that you do through partners - and make sure the entry is relevant to the Asia market.
  • What changes/improvements have you made to your partner program in the last twelve months (e.g. in terms of products, new services and support) and how have these changes impacted your partners (statistics, figures)?
  • Describe how you have helped your channel partners to actively grow their business over the last year. This can be through additional investment, staff and training - please use facts and figures relevant to the Asia market.
  • Outline a case study of a successful partner (reseller/system vendor/MSP/integrator) from the past year (i.e. a partner whose business has grown thanks to your partnership) and explain to the judges why this was such a success, how you helped this partner to succeed and ensure the case study is supported by partner testimonials (statements etc.).
  • Company ethos - how important is the indirect sales channel in your company, how do you encourage your employees to think in terms of indirect sales and make the most of your indirect strategy?

Entries MUST include hard facts and figures - these will be kept strictly confidential and will only be used for judging purposes. All campaigns and initiatives must have been new or enhanced in 2024 to qualify. Vendors are actively encouraged to apply for more than one award for the 2025 CRN Channel Awards. You can only submit one entry in the vendor category, but you can submit another entry in the "All IT companies" category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes. 

The award is open to all vendors active in the data center industryr. This includes hyperscaler, colocation, cloud and enterprise data center vendors as well as equipment providers. This includes racks, servers and cooling system vendors and other components or peripherals relevant to the data center market. Vendors must be able to demonstrate that they have worked with their channel partners and customers to build and grow a sustainable data center in Asia in 2025.
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some color/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.


Explanation of why your company is outstanding and deserves the CRN Asia Channel Awards

Explain why you are applying in this category, explain something about your business, your relevance to the category, what the channel means for your business.

  • Back this up with figures and statistics to show the growth of the channel and the actual percentage of your business that you do through partners - and make sure the entry is relevant to the Asia market.
  • What changes/improvements have you made to your partner program in the last twelve months (e.g. in terms of products, new services and support) and how have these changes impacted your partners (statistics, figures)?
  • Describe how you have helped your channel partners to actively grow their business over the last year. This can be through additional investment, staff and training - please use facts and figures relevant to the Asia market.
  • Outline a case study of a successful partner (reseller/system vendor/MSP/integrator) from the past year (i.e. a partner whose business has grown thanks to your partnership) and explain to the judges why this was such a success, how you helped this partner to succeed and ensure the case study is supported by partner testimonials (statements etc.).
  • Company ethos - how important is the indirect sales channel in your company, how do you encourage your employees to think in terms of indirect sales and make the most of your indirect strategy?

The award is open to all vendors active in the network including software solutions that enhance networking, SD-WAN, SASE, and cloud connectivity. The vendor must demonstrate how they have helped their partners build, grow and sustain a profitable business in 2025. Entrants can also include vendors that have dedicated solutions to network/communications technology within your overall organisation. This must be explained in your entry.
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some colour/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are applying in this category, and:

  • Provide statistics and figures to describe the size of your business in this category - i.e. turnover and growth and any investment you have made in this area of your business in the last twelve months. All information will be treated confidentially and will not be published!
  • Demonstrate the value you have provided to partners over the past year - back this up with statistics and growth figures. Why does your company stand out from the competition in this category? What successful campaigns have you run (using MDF) that have borne fruit for both your reseller and vendor partners?
  • List any product and special initiatives that you have launched or that you run/develop each year that help partners maximise sales and keep your customers happy. This could include licensing, financing, support, training, and events.
  • Do you have examples of outstanding services provided by your teams in this area that represent real added value? How have they overcome any challenges? How do they work?
  • Select a particularly successful customer case study with a partner that shows how you have helped them solve their challenge and back this up with figures and testimonials from the selected partner.

Entries MUST contain hard facts and figures – these will be kept strictly confidential and used only for judging purposes. All campaigns and initiatives must be new or developed in 2024 to qualify. You can only submit one application in the Distributors category, but you can apply again in the “for all IT companies” category. But each entry MUST be different.

Maximum word count or video length: 1,000 or 5 minutes. 

This category is aimed at all vendors that produce/develop software, hardware, systems or peripherals and services for the security market. Vendors must be able to demonstrate that they have helped their sales partners to build and expand a profitable business in 2025.
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some color/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are applying in this category, explain something about your business, your relevance to the category, what the channel means for your business.

  • Back this up with figures and statistics to show the growth of the channel and the actual percentage of your business that is done through partners - and make sure the entry is relevant to the Asia market.
  • What changes/improvements have you made to your partner program in the last twelve months (e.g. in terms of products, new services and support) and how have these changes impacted your partners (statistics, numbers)?
  • Describe how you have helped your channel partners to actively grow their business over the last year. This can be through additional investment, staff and training - please use facts and figures relevant to the Asia market.
  • Outline a case study of a successful partner (reseller/system vendor/MSP/integrator) from the past year (i.e. a partner whose business has grown thanks to your partnership) and explain to the judges why this was such a success, how you helped this partner to succeed. Ensure the case study is supported by partner testimonials (statements etc).
  • Company ethos - how important is the indirect sales channel in your company, how do you encourage your employees to think in terms of indirect sales and make the most of your indirect strategy?

The award is open to all vendors who produce and sell a software product or who have a software development department as part of their business. Please note that there are separate vendor categories for security and cloud-oriented vendors. So this category is more for vendors that specialize in other software such as PSA/RMM, data center software, BI, storage, virtualization, CRM or network management software and the like. Preference will be given to providers who are not eligible for the security or cloud categories. Entrants must be able to demonstrate that they have helped their channel partners to build and grow a profitable business in 2025.
This item is not available

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some color/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 2025

Explain why you are applying in this category, explain something about your business, your relevance to the category, what the channel means for your business.

  • Back this up with figures and statistics to show the growth of the channel and the actual percentage of your business that is done through partners - and make sure the entry is relevant to the Asia market.
  • What changes/improvements have you made to your partner program in the last twelve months (e.g. in terms of products, new services and support) and how have these changes impacted your partners (statistics, numbers)?
  • Describe how you have helped your channel partners to actively grow their business over the last year. This can be through additional investment, staff and training - please use facts and figures relevant to the Asia market.
  • Outline a case study of a successful partner (reseller/system vendor/MSP/integrator) from the past year (i.e. a partner whose business has grown thanks to your partnership) and explain to the judges why this was such a success, how you helped this partner to succeed. Ensure the case study is supported by partner testimonials (statements etc).
  • Company ethos - how important is the indirect sales channel in your company, how do you encourage your employees to think in terms of indirect sales and make the most of your indirect strategy?

outstanding performance in the Asia channel over the last twelve months that deserves to be recognized as a top vendor in the CRN Awards. Any vendor, regardless of size, specialization or focus, can apply for this award, but the focus of the application must be on the Asia market.

Play it safe or take the full risk: applicants who have applied in a dedicated focus category (Infrastructure, Software, Network, Security, Cloud Services, Emerging Vendor) cannot apply for "Vendor of the Year".

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some color/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are applying in this category, explain something about your business, your relevance to the category, what the channel means for your business.

  • Back this up with figures and statistics to show the growth of the channel and the actual percentage of your business that is done through partners - and make sure the entry is relevant to the Asia market.
  • What changes/improvements have you made to your partner program in the last 12 months (e.g. in terms of products, new services and support) and how have these changes impacted your partners (statistics, numbers)?
  • Describe how you have helped your channel partners to actively grow their business over the last year. This can be through additional investment, staff and training - please use facts and figures relevant to the Asia market.
  • Outline a case study of a successful partner (reseller/system vendor/MSP/integrator) from the past year (i.e. a partner whose business has grown thanks to your partnership) and explain to the judges why this was such a success, how you helped this partner to succeed. Ensure the case study is supported by partner testimonials (statements etc).
  • Company ethos - how important is the indirect sales channel in your company, how do you encourage your employees to think in terms of indirect sales and make the most of your indirect strategy?

Distributor Categories

This category is opened to a local distributor that is focused on a specific country in Southeast Asia or the ASEAN region. The distributor can be a medium-sized or regionally operating VAD. It is not the (turnover) size that is decisive, but the quality of an outstanding...

  • Measure
  • Initiative
  • Specialisation

... that has had a clear added value for specialised trade or manufacturer partners. Prove success by documenting the added value based on the results of the measure, initiative or specialisation.

Divisions or subsidiaries of larger companies can ONLY apply in this category if they operate completely independently of the parent company.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some colour/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award 

Back up your claims with statistics and figures and convince the judges that you deserve to win.

What has your company achieved in the last 12 months that sets it apart from the competition?

This could be initiatives you have put in place to help your customers maximise their business. A reorganisation of the teams responsible for resellers/suppliers. Exceptional service in a difficult or challenging situation. A significant expansion of the business through organic or acquisitive growth or a significant improvement in your market position in terms of business proposition and most importantly results. Back up all claims with statistics and figures.

What was your company's biggest success in the past year? Why are you proud of it, how did your employees contribute to it and what additional resources did you dedicate to this success?

Present a case study from the past year (either a reseller or manufacturer partnership) and explain to the judges why it was so successful and why you believe it will help you win the CRN Channel Award.

This award is open to distributors who either: 

  • Operate a cloud-based business unit
  • Are fully cloud-based
  • Help resellers get into cloud services or further develop their existing cloud offerings

Entrants must demonstrate that they have helped their resellers and vendor partners build a profitable business in 2024 and that they offer real value around cloud services.
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

Try to add some colour/personality to your entry.

Don't forget to include at least one customer reference (report, statement).

Multimedia or PDF entries are encouraged, but text-only entries are also acceptable as long as they are easy to read and spacing is maintained.

Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are applying in this category, and

  • Provide statistics and figures to describe the size of your business in this category - i.e. turnover and growth and any investment you have made in this area of your business in the last twelve months. All information will be treated confidentially and will not be published!
  • Demonstrate the value you have provided to both your reseller and vendor partners over the past year - back this up with statistics and growth figures. Why does your company stand out from the competition in this category? What successful campaigns have you run (using MDF) that have borne fruit for both your reseller and vendor partners?
  • List any special initiatives that you have launched or that you run/develop each year that help resellers maximise your sales and keep your customers happy, but are also of interest to your vendor partners. This could include licensing, financing, support, training, logistics and of course events.
  • Do you have examples of outstanding services provided by your teams in this area that represent real added value? How have they overcome any challenges? How do they work?
  • Select a particularly successful case study of a reseller or supplier that shows how you have helped them grow their business or expand their channel presence and back this up with figures and testimonials from the selected partner.

Whether it's a billion-dollar turnover or "only" a double-digit million revenue: Distributor of the Year can be a medium-sized, regionally operating VAD as well as the Asia organisation of an Asian or globally operating distributor. It is not the (turnover) size that is decisive, but the quality of an outstanding...

  • Measure
  • Initiative
  • Specialisation

... that has had a clear added value for specialised trade or manufacturer partners. Prove success by documenting the added value based on the results of the measure, initiative or specialisation.

Divisions or subsidiaries of larger companies can ONLY apply in this category if they operate completely independently of the parent company.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some colour/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you think you have qualified for the "Provider of the Year" award.

  • Back up your claims with statistics and figures and convince the judges that you deserve to win.
  • What has your company achieved in the last 12 months that sets it apart from the competition? This could be initiatives you have put in place to help your customers maximise their business. A reorganisation of the teams responsible for resellers/suppliers. Exceptional service in a difficult or challenging situation. A significant expansion of the business through organic or acquisitive growth or a significant improvement in your market position in terms of business proposition and most importantly results. Back up all claims with statistics and figures.
  • What was your company's biggest success in the past year? Why are you proud of it, how did your employees contribute to it and what additional resources did you dedicate to this success?
  • Present a case study from the past year (either a reseller or manufacturer partnership) and explain to the judges why it was so successful and why you believe it will help you win the CRN Channel Award.

This category is opened to Indian distributors or distributors that have operations in India. The distributor can be a medium-sized or regionally operating VAD. It is not the (turnover) size that is decisive, but the quality of an outstanding...

  • Measure
  • Initiative
  • Specialisation

... that has had a clear added value for specialised trade or manufacturer partners. Prove success by documenting the added value based on the results of the measure, initiative or specialisation. Divisions or subsidiaries of larger companies can ONLY apply in this category if they operate completely independently of the parent company.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some colour/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Back up your claims with statistics and figures and convince the judges that you deserve to win.

What has your company achieved in the last 12 months that sets it apart from the competition? This could be initiatives you have put in place to help your customers maximise their business. A reorganisation of the teams responsible for resellers/suppliers. Exceptional service in a difficult or challenging situation. A significant expansion of the business through organic or acquisitive growth or a significant improvement in your market position in terms of business proposition and most importantly results. Back up all claims with statistics and figures.

What was your company's biggest success in the past year? Why are you proud of it, how did your employees contribute to it and what additional resources did you dedicate to this success?

Present a case study from the past year (either a reseller or manufacturer partnership) and explain to the judges why it was so successful and why you believe it will help you win the CRN Channel Award.

This award is designed to recognise infrastructure distributors that have taken the initiative to provide customers with the best infrastructure available, while dealing with the challenges of supply chain, shortages, integration and even tariffs. These can include infrastructure for data centers, AI lab that includes mainframes, servers, racks and such.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some colour/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are entering this category and why you consider yourself to be infrastructure distributor of the year.

  • Please describe the project that you are submitting, why you think it should be recognize and how it stands out from the competition.
  • Explain how your service has helped both customers and vendors address their business needs. Back this up with statistics and growth figures. Did you organise any particularly unusual campaigns or events to promote this particular project? •
  • How did your employees contribute to this category - what challenges, particular successes did they achieve, how did it work?
  • Present a case study with a customer that shows where your particular innovation has helped. Use facts/figures and testimonials.

This award is designed to recognise the many contributions made by distributors to innovation in the channel that represent outstanding partner enablement. From the search for new and exciting technologies for the channel to a particularly innovative event, platform, project or team that has made a big difference in the last two years.
This item is not available

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some colour/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are entering this category and why you consider yourself to be an innovative distributor.

  • Please describe the programme/project/platform/event/team you are submitting, why you think it is innovative and how it stands out from the competition.
  • Explain how your innovation has helped your reseller and channel partners. Back this up with statistics and growth figures. Did you organise any particularly unusual campaigns or events to promote this particular project?
  • How did your employees contribute to the innovation - what challenges, particular successes did they achieve, how did it work
  • Present a case study of a reseller or supplier that shows where your particular innovation has helped. Use facts/figures and testimonials.

The award is open to all distributors active in the cybersecurity market, whether in the areas of software, hardware or peripherals or related cybersecurity services. Distributors must demonstrate how they have helped their reseller and vendor partners to build, develop and maintain a profitable business in 2025. Pure security distributors or those who have a BU within your overall organisation can enter - but this must be explained in your entry.
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some colour/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are applying in this category and provide:

  • Statistics and figures to describe the size of your business in this category - i.e. turnover and growth and any investment you have made in this area of your business in the last twelve months. All information will be treated confidentially and will not be published!
  • Demonstrate the value you have provided to both your reseller and distributor partners over the past year - back this up with statistics and growth figures. Why does your company stand out from the competition in this category? What successful campaigns have you run (using MDF) that have borne fruit for both your reseller and vendor partners?
  • List any special initiatives that you have launched or that you run/develop each year that help resellers maximise your sales and keep your customers happy, but are also of interest to your vendor partners. These can include licensing, financing, support, training, logistics and, of course, events.
  • Do you have examples of outstanding services provided by your teams in this area that represent real added value? How have they overcome any challenges? How do they work?
  • Select a particularly successful case study of a reseller or supplier that shows how you have helped them grow their business or expand their channel presence and back this up with figures and testimonials from the selected partner.

The award is open to all distributors operating in the storage market, whether in the areas of software, hardware or peripherals or offering cloud-based/data centre storage and related services. Distributors must demonstrate how they have helped their reseller and vendor partners to build, develop and maintain a profitable business. Pure storage distributors or those who have a BU within your overall organisation can enter - but this must be explained in your entry.
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some colour/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are applying in this category, and

  • Provide statistics and figures to describe the size of your business in this category - i.e. turnover and growth and any investment you have made in this area of your business in the last twelve months. All information will be treated confidentially and will not be published!
  • Demonstrate the value you have provided to both your reseller and manufacturer partners over the past year - back this up with statistics and growth figures. Why does your company stand out from the competition in this category? What successful campaigns have you run (using MDF) that have delivered for both your reseller and vendor partners?
  • List specific initiatives that you have launched or that you implement/develop each year that help resellers to maximise their sales and keep their customers happy, but that are also of interest to your vendor partners. This can include licensing, financing, support, training, logistics and of course events.
  • Do you have examples of outstanding services provided by your teams in this area that add real value? How have they overcome any challenges? How do they work?
  • Select a particularly successful case study of a reseller or vendor that shows how you have helped them grow their business or expand their channel presence and back this up with figures and testimonials from the selected partner.

MSP Categories

This category is open to sales channels whose focus is on providing cloud-based services to their end customers. This can be in any vertical sector with any relevant cloud technology, be it for example IT security, storage, infrastructure, data centre services or a mixture of the above. NOTE: System houses/MSPs applying for this category should generate at least 40 per cent of their business from the provision of cloud products and services. Please address this point in your application.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some color/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are competing in this category and convince the jury.

  • Are you a true cloud provider? If you have embarked on a journey to the cloud or are a "born in the cloud" provider, please provide a brief description.
  • Explain your cloud business - the services and products you offer. Explain the customer group you serve with your offerings. Include statistics and figures to clarify the situation and ensure that you fulfil the criteria for participation.
  • Demonstrate how your cloud offerings have benefited your customers over the past year (back this up with statistics and growth figures). For example, list any investments in new systems/supplier accreditations/services. Have you made an acquisition? Please elaborate on this. Why do you stand out from the competition? Why are you a valuable partner for customers?
  • Choose a particularly successful customer case study from the past year and explain to the judges why it was so successful and how your cloud solutions helped the customer to save costs, rationalise their business or improve their service. The study must be supported by a customer statement.
  • Employees: How have you invested in your employees to ensure they are providing the best possible service to your customers? Do you invest in training to ensure your teams are always up to date with the latest cloud technology?

This award is ONLY open to companies that see themselves as a Managed Service Provider (MSP). Vendor service and support departments do NOT qualify for this award and cannot be considered in this category. The business must primarily consist of managed services for end customers. This can include any or any number of "as-a-service" disciplines. Note, however, that CRN has separate categories for MSSPs and Cloud Service Providers, so entries for "Best MSP of the Year" that are not related to IT security/cloud will be favoured. Entries can relate to managed services for enterprise customers of any size. We ask that at least 75 per cent of your business is delivered via managed services (year 2024) to qualify.
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some color/personality to your submission. • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are applying for this category and convince the jury.

  • Explain the part of your business that deals with managed services and demonstrate the size of this business with figures and statistics. Make sure it fulfils the requirements of the criteria.
  • Demonstrate the value you offer your customers. For example, state whether you have invested in new technologies/vendor accreditations/services. Have you made an acquisition? Please elaborate on this. Why do you stand out from the competition? Why are you a valuable partner for customers?
  • Select a particularly successful case study of a corporate client from the past year and explain to the judges why this case study was so successful and how you helped this client save costs, streamline their business or improve their processes. A customer testimonial (statement or similar) must be provided to support the study.
  • Employees: How do you keep your employees happy and motivated? Do you offer anything that deviates from the norm?

As IT security is an important topic for end customers, this category is aimed at MSSPs/IT security service providers who can demonstrate outstanding performance and solutions in the field of cyber security. This category is open to all system houses/MSSPs/integrators that specialise in security solutions and services for customers of all sizes, regardless of whether they are SMEs, upper mid-sized companies or corporations.
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some color/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Outline why you should be considered as a contender in this category for this award.

  • What part does IT security play in your business? Why is IT security such an important part of your service to customers?
  • Demonstrate the value you provide to your customers. For example, state whether you have invested in new technologies/vendor accreditations/services. Have you made an acquisition? Please elaborate on this. Why do you differentiate yourself from competitors? Why are you a valuable partner for customers?
  • Choose a particularly successful customer case study from the past year and explain to the judges why it was so successful and how you helped the customer overcome specific security issues, defeat hackers/cybercriminals or protect against further security breaches. The study must be supported by a customer statement or similar.
  • Employees: How do you keep your employees happy and motivated? Do you offer anything that deviates from the norm?
  • Company image: Describe all the marketing activities you undertake to make your customers aware of your company. Do you go the extra mile to satisfy customers and ensure you continue to grow?

This award is ONLY open to companies that see themselves as a Value-Added Reseller (VAR) or Managed Services Provider (MSP) or Managed Security Services Provider (MSSP). Vendor service and support departments do NOT qualify for this award and cannot be considered in this category. The business must primarily consist of a project or innovation to an existing solution by a vendor. This includes offering additional services, customization, and integration as well as bundling software with hardware or through partnerships with other vendors to a customer.

Note, however, that CRN has separate categories VAR, MSP and MSSP of the year, so entries for "Reseller Innovation/Project of the Year" that are showcase an innovation or project will be favoured. Entries can relate to value added services innovation or managed services project or security innovation project for enterprise customers of any size in the year 2024.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some color/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are applying for this category and convince the jury.

  • Explain the part of your business that deals with value added products and managed services and demonstrate the size of this business with figures and statistics. Make sure it fulfils the requirements of the criteria.
  • Demonstrate the value you offer your customers. For example, the investment needed to develop and execute the project. Have you made an acquisition? Please elaborate on this. Why do you stand out from the competition? Why are you a valuable partner for customers?
  • Select a particularly successful case study of a corporate client from the past year and explain to the judges why this case study was so successful and how you helped this client save costs, streamline their business or improve their processes. A customer testimonial (statement or similar) must be provided to support the study.
  • Employees: How do you keep your employees happy and motivated? Do you offer anything that deviates from the norm?

This award is ONLY open to companies that see themselves as a Value-Added Reseller (VAR). Vendor service and support departments do NOT qualify for this award and cannot be considered in this category. The business must primarily consist of value added products or services to an existing solution by a vendor. This includes offering additional services, customization, and integration as well as bundling software with hardware or through partnerships with other vendors.

Note, however, that CRN has separate categories reseller innovation/project of the year, so entries for "VAR of the Year" that are not related to reseller innovation will be favoured. Entries can relate to value added services for enterprise customers of any size.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

  • The following points should help you with your application:
    Try to bring some color/personality to your submission. Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are applying for this category and convince the jury.

  • Explain the part of your business that deals with value added products and services and demonstrate the size of this business with figures and statistics. Make sure it fulfils the requirements of the criteria.
  • Demonstrate the value you offer your customers. For example, state how much you have invested to improve a product offering. Have you made an acquisition? Please elaborate on this. Why do you stand out from the competition? Why are you a valuable partner for customers?
  • Select a particularly successful case study of a corporate client from the past year and explain to the judges why this case study was so successful and how you helped this client save costs, streamline their business or improve their processes. A customer testimonial (statement or similar) must be provided to support the study.
  • Employees: How do you keep your employees happy and motivated? Do you offer anything that deviates from the norm?

All IT Company Categories

Artificial intelligence is the topic of the future and marks a turning point in the technology industry. It is revolutionizing the way we work, drive innovation, plan projects and develop solutions. With this award, CRN wants to give a young technology with a potential that can hardly be underestimated the attention it deserves. We honor a special AI-related project that has ideally already been implemented in practice and has demonstrably contributed to the improvement of business processes or has opened up or will open up new business areas. However, strategic initiatives for AI can also be submitted if your company has entered a new business field at an early stage and wants to get ahead of the competition. The award is intended to be both recognition and inspiration.

AI can help customers of IT companies to make business processes more efficient, for example by accelerating product development or automating quality controls and work processes. The same applies to IT companies themselves that have improved their internal workflows using AI-supported tools or platforms. We consider submissions that can demonstrate the success of the use of AI both internally and in customer projects

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to add some color/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but text-only entries are also acceptable as long as they are easy to read and spacing is maintained.
  • Please do not simply copy blocks of text without spaces.

Explanation of why your company is outstanding and deserves the CRN Asia Channel Awards

  • Explain why you are applying in this category. Explain something about your company, your relevance to the category.
  • If you have a dedicated specialist department for AI or are working closely with a manufacturer/distributor/partner company to develop the business area, please elaborate on this.
  • Even if many AI projects are currently designed as pilots: You can prove with figures and statistics that your AI project is recording measurable improvements in the underlying success parameters. Make sure that the contribution is relevant to the Asia market.
  • What changes/improvements have you achieved? What prerequisites did you first have to create, what hurdles did you have to overcome?
  • Describe who initiated an AI project and with what motivation. What measures did you take to dispel reservations about AI (loss of job or control), create acceptance that may even have led to enthusiasm and a very good chance that your AI solution will be a true "lighthouse project"?
  • Outline a case study and explain to the judges why it was such a success. Make sure you back up the case study with customer or user statements.

A proper ESG (environmental, social and governance) strategy is becoming a must for all technology companies as companies put their employees first and commit to a more ethical and sustainable business model. This category is about showcasing a particular ESG project that a company has been working on over the past year.

We want these entries to provide good examples of how IT companies (manufacturers, distributors, system houses/MSP/infrastructure providers or even hosters or data centers) are making the world a better place, be it for their own employees and customers or the community.

The scope of this award is deliberately broad to give each company the opportunity to choose an ESG area that is most important to them.

Projects can range from a newly developed recycling strategy to an environmental and circular economy initiative, for example. Or it could be a charity project involving the whole company. They can also be projects in the areas of health, diversity and much more.

The focus on shareholder value and profit maximization is legitimate. Admittedly, these goals are becoming less and less accepted in society at large and also in business. ESG is about responsibility far beyond one's own company. It is about people and community, about making a positive and sustainable impact on society.

With this award, we are recognizing the work that so many companies are doing, mostly behind the scenes, to address the above (and other) vital issues. CRN wants to highlight the people and teams behind this vitally important work for the community and the environment.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video to apply!

The following points should help you with your application:

  • Try to add some colour/personality to your entry.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are encouraged, but text-only entries are also acceptable as long as they are easy to read and spacing is maintained.
  • Please do not simply copy blocks of text without spaces.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Pick out one aspect or project from your ESG initiative or describe the entire initiative.

  • Outline the project or initiative and explain how it came about. Tell us why this project is so important for your company and your employees.
  • Explain the benefits of the project: who it is for, what difference it will make. Include comments from those involved.
  • The personal touch: how did your teams work together to get this project off the ground? To what extent did they go above and beyond to make the project a success?
  • Testimonials: Ask those who have benefited to briefly explain how your project has made a difference and why it is so important to them.
  • Any figures/facts you can give to demonstrate the success of the project will be welcomed by our judges.

This category is open to customers like banks, telcos and such that have developed and deployed a successful AI use case to improve their productivity in 2025. The use cases can also have been co-developed with vendors or partners and should signify a strong and productive impact on the organization.
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some colour/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Back up your claims with statistics and figures and convince the judges that you deserve to win.

What has your company achieved in the last 12 months that sets it apart from the competition? This could be the planning and execution of the use case with a vendor, partner or customer.

What were the pain points addressed? How did teams come together to solve the problem? Back up all claims with statistics if available.

Why are you proud of it, how did your employees contribute to it and what additional resources did you dedicate to this success?

This category is opened to vendors and partners (VAD, VAR, MSPs, SIs) that ran a successful AI adoption campaign. As businesses invest in AI, picking the right vendor and partner to embark on the AI journey is not an easy decision. This category recognizes the collaboration between channel marketing teams from vendors and partners to run and execute a successful AI campaign on AI adoption.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some colour/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Back up your claims with statistics and figures and convince the judges that you deserve to win.

What has your company achieved in the last 12 months that sets it apart from the competition? This could be initiatives you have put in place to help your customers maximise their business or A reorganisation of the teams responsible for the campaign. Exceptional service in a difficult or challenging situation. A significant expansion of the business through organic or acquisitive growth or a significant improvement in your market position in terms of business proposition and most importantly results. Back up all claims with statistics and figures.

What was the campaign’s success in the past year? Why are you proud of it, how did your employees contribute to it and what additional resources did you dedicate to this success?

Present a case study from the past year and explain to the judges why it was so successful and why you believe it will help you win the CRN Channel Award.

With this award, we honor an entrepreneur who has made an outstanding contribution to the IT industry and created lasting value. A founder (or several founders) whose company continues to exist, has achieved a strong position in the market, has created jobs and lasting values - also far beyond their own company.

You are welcome to submit suggestions to the CRN editorial team. CRN will select the Lifetime Achievement Award from among the suggestions and its own candidates.

This item is not available

This award is aimed at all IT professionals who work for service providers/MSPs, manufacturers or distributors and do not act as dedicated channel managers (see manufacturer category Channel Manager of the Year). A strong leader can not only help increase sales but also create a work culture in which employees can thrive. Are you a strong team leader and mentor for the employees in your company – in sales and distribution responsibility, in marketing, customer services or in product development? What have you done for the team and why do you deserve to be recognized by CRN as a manager? The CRN jury will review the submitted candidates and reasons given and ultimately select the Manager of the Year.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to add some color/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but text-only entries are also acceptable as long as they are easy to read and spacing is maintained.
  • Please do not simply copy blocks of text without spaces.

Explanation of why you or one of your colleague deserves the CRN Channel Award "Role Model of The Year“

Please provide examples of how you distinguished yourself as a leader during the period January 2024 to January 2025 and the impact this had on the company.

  • How have you supported your team members over the last 12 months?
  • How many employees do you manage?
  • Which methods/leadership style do you swear by?
  • What are your strengths?
  • Show the CRN jury your track record using numbers and meaningful facts.

This category is open to all manufacturers/providers who would classify themselves as relative newcomers to indirect sales or the channel and have worked with sales partners in Asia for at least two to a maximum of four years. Manufacturers must be able to demonstrate that they have helped their distribution partners to build and grow a profitable business in 2025. They must also explain why they believe they should be classified as a successful IT newcomer.
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to bring some colour/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but plain text entries are also acceptable as long as they are legible and spaced.
  • Please do not simply copy blocks of text without spacing.

Explanation of why my company is outstanding and deserves the CRN Channel Award

Explain why you are applying for this category, explain something about your business, your relevance to the category, what the indirect channel means for your business. 

  • Back this up with figures and statistics to show the growth of the channel and the actual percentage of your business that is done through partners - and make sure the entry is relevant to the Asia market.
  • What changes/improvements have you made to your channel program in the last twelve months (e.g. in terms of products, new services and support) and how have these changes impacted your partners (statistics, numbers)?
  • Describe how you have helped your channel partners to actively grow their business over the last year. This can be through additional investment, staff and training - please use facts and figures relevant to the Asia market.
  • Outline a case study of a successful partner (reseller/system vendor/MSP/integrator) from the past year (i.e. a partner whose business has grown thanks to your partnership) and explain to the judges why this was such a success, how you helped this partner to succeed. Make sure the case study is supported by partner statements.
  • Company ethos: How important is the distribution channel in your company? How do you encourage your employees to think in channel terms and make the most of your indirect strategy?

This award will go the woman most deserving of recognition for her achievements in the IT channel over the past 12 months as an all-around standout in channel acumen and leadership. She will be inspiring to others and will have brought about significant success and change in her organization.
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Use the following criteria as a guide for your entry. Please do not address each point individually. You have 1,000 words or 5 minutes of video for your application!

The following points should help you with your application:

  • Try to add some color/personality to your submission.
  • Don't forget to include at least one customer reference (report, statement).
  • Multimedia or PDF entries are welcome, but text-only entries are also acceptable as long as they are easy to read and spacing is maintained.
  • Please do not simply copy blocks of text without spaces.

Explanation of why you deserve the CRN Channel Award "Woman of the Year“

With this prestigious industry award, CRN aims to recognize and raise public awareness of the special achievements of women in leadership roles.

Far too few women hold leadership positions in the IT industry, but their commitment and success for companies are undisputed - whether at the top of a company, in managing part-ner ecosystems or manufacturer relationships, in leading technical or sales teams or in pro-moting talent. With their work, they inspire others, their know-how is crucial for significant successes in their company, they drive change in their company or organization, open up new business potential and help shape the future of their company.

  • Convince us with 1,000 words of text or a five-minute video why you deserve the award.
  • Think about what you are most proud of and how you have helped others around you achieve success. Explain what impact your work has had on the company.
  • Tell us about your current role and what motivates you. What was the driving force behind your career strategy?
  • Give examples of who you have supported and how, whether it was colleagues, other industry professionals or university graduates.
  • Tell us openly about a mistake you made and what you learned from it.
  • What do you think is important to ensure that more women can advance into leader-ship positions in the IT industry?
  • Provide us with evidence of your success, such as numbers or quotes.